WORLD CUP PLANNING FOR VENUES + SMALL BUSINESSES

Atlanta is one of the host cities for the 2026 FIFA World Cup, with Mercedes-Benz Stadium set to host eight matches. 

These matches include five group stage games, one Round of 32 match, one Round of 16 match, and a semi-final. 

The tournament, which will be jointly hosted by Canada, Mexico, and the United States, will be the first to feature 48 teams and will be played in the traditional northern summer months. 

Match Schedule:

The group stage matches in Atlanta will be on June 15, 18, 21, 24, and 27.

Knockout Rounds:

Atlanta will also host a Round of 32 match on July 1, a Round of 16 match on July 7, and the semi-final match on July 15.

Economic Impact:

The tournament is expected to bring significant economic benefits to Atlanta, with estimates suggesting over $1 billion in economic impact.

Fan Engagement:

Atlanta is also preparing for significant fan engagement, with plans for public viewing events and fan festivals.

ACTION ITEMS FOR BUSINESSES
Register Your Business + Venue

The City of Atlanta has launched Showcase Atlanta, the official registry for local businesses that want to be part of the action. It’s the go-to directory being promoted to everyone planning their World Cup experience — and if you’re not listed, you’re not likely to be found.

Registration is quick, free, and open now.

 [Registration Link]

1. Become a Supplier - Showcase Atlanta- Register your business with them using this link.
2. Register your space/venue with FIFA for sanctioned events - Atlanta Convention and Visitors Bureau - This is the FWC26 Venue Catalog of spaces on hold for FIFA and their partners.  Please reach out if you would like to participate. 
3. Volunteer with FIFA – if you are interested n volunteering for the FIFA World Cup, you can sign up through the FIFA Volunteer Community.  Those who register will be notified when the application portal opens in August of 2025.
4. Host a Watch Party - Overview of Public Viewing Parties for of FIFA’s full regulations —please be sure to review it in its entirety. FIFA Public Viewing Regulations
5. Brand Guidelines - It’s important that we work within the guidelines that FIFA has defined. This is a good guide for your future messaging/campaigns.