Small Business Saturday is the annual shopping holiday between Black Friday and Cyber Monday, when consumers are encouraged to shop at small businesses in their communities.
Sponsored by American Express in partnership with the U.S. Small Business Administration, this day offers small businesses across the country the opportunity to promote themselves at the start of the holiday shopping season. Businesses aren’t the only ones who benefit, though: Consumers can take advantage of special promotions many stores offer during Small Business Saturday while also exploring the unique products and services offered by local shops. Communities, corporations, and even government representatives can also get involved by encouraging local businesses and community members to partake in the day.
According to American Express, Small Business Saturday has generated over $200 billion in reported sales since its inception in 2010. The increased spending not only bolsters individual small businesses; it also supports local, state, and national economies.
BRICK & MORTAR BUSINESSES TAKE ACTION
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Sign up for Small Business Saturday if your business is eligible. READ MORE!
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If eligible, add your business to the Small Business Saturday MAP!
- Apply for Small Business Grants on November 29, 2025
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Find more small business resources from Main Street America.
